I used to referee at local league level. The only thing that worked there was for sanctions against individuals to apply to the whole team. One local side had such a bad reputation for behaviour / dissent to match officials that the refs association threatened to withdraw from providing officials to any of their games. The committee of the club came up with the idea that if a player got a booking (and hence as was in those days a £6 league fine) – every player on the team, subs included, paid the same fine to the club. So if 3 players got booked in a game, everyone got fined £18. Overnight, the ringleaders / worst offenders were weeded out because no-one wanted to play in the same teams, and during games as soon as someone ‘lost it’ and started looking like they were about to sound off at the ref, 10 other players and 2 subs would be falling over each other to get him back under control!!
So, given that you can’t fine the pros enough to hurt, given the wages they earn, how do you translate that in a way that would hurt them. And all I can see is point deductions. If by losing control in a way Suarez did, he risked losing points and stopped Gerrard playing in Europe next year, do you think Gerrard would stand by and let it happen? Would the board risk keeping a liability if by doing so they risk relegation. It is draconian but it has to be otherwise things won’t change.