Except that there are a few other hubs that can also use a 9mm through axle but not a 15mm axle… most DT Swiss hubs, for example. The idea is to come up with a cheaper alternative to the £45 DT RWS axle while also addressing the potential shortcomings of the DT design with its plastic handle.
I'd love something as simple as a 9mm dia steel rod of the correct length with holes either end tapped for two 6mm bolts. The tricky bit might be determining exactly what the correct length is due to significant variance in the dropout thickness of different forks? 110mm would probably be enough, I guess?