Bare with me…
I’m 15, just got back to school; and the teachers have wasted no time in getting us to work.
In Technology & Design I’ve been asked to redesign/rebrand the humble cycling sock. A challenge if ever there was one.
I’ve racked my brains for day and night but I’m struggling to think of anything even a tiny bit ground breaking. It’s all a concept, so don’t hold back on anything ‘out there’; it doesn’t have to be made.
Some ideas I’ve had;
The sock: I was considering a little pocket you could stick a house or car key or gel in? velcro tab or something. Also good for stashing drugs/money if the need occurs. Anti-slip heel for better power transfer. Obviously blend of good sweat wicking & breathable material with support bands in arch of foot. Seamless toe for added comfort. Maybe some motivational words/quotes on the sole or foot part to make you smile/be inspired when putting them on in the morning? Little connecting something to keep them together in the wash.
The brand: A subscription service where you could get a fresh new pair of socks every month? A bit of marketing focus towards people buying as gifts to fam & friends.
If you could offer any creative ideas, designs, strengths/weaknesses of your current socks, things you use your socks for other than putting on your feet it would be so appreciated. Anything weird or wonderful, anything at all! Also what price you’d be willing to pay for a premium sock.
Many many thanks,
Mark.