rims were consumables when everyone used rim brakes which wore out through braking, but why is a rim on a disc braked wheel a consumable? I change my handlebars occasionally, after a couple of heavy crashes, but have yet to change a rim for anything other than a change in riding style, and even then Ive kept the old rim in case I want to change back (swapped 717's for 325DH rims a few years ago, have just swapped back to the 717's to rebuild them back as light XC wheels).
I do agree that there's less reason to need to straighten the dent out, if the tyre seats and the wheel doesnt feel unbalanced, than there was with rim brakes, and you could potentially weaken the rim wall. I still do it though.