crc seem to have got a few frames from last season going cheap especially if you use the british cycling 10% code.
memebership can be had for £22 and gives you a 105 off a £100 spend once a month on chain reaction.

http://www.chainreactioncycles.com/s?q=santa+cruz&cat=direct

5010 v2 black or red £2,175 frame only (full bike £3,300 5010 Carbon S 27.5″ Bike 2017 )

Bronson 2.0 Al RT £1,275 Frame (full bike £2,790)
/ Bronson Alloy R1 27.5″ Bike 2017 £2,325

Bronson CC with a piggyback shock £1575, some unreal prices today
Tall boy alu £927

(Use 10% British cycling discount for these prices

Bronson CC frame is out of stock.

Funny how Santa Cruz sell to a big new owner (same owner as cervelo) then they start to appear on more online stores.
More focussed on shifting units now

The next brand to go direct? Or a similar direct model? Watch this space……….