Yep, a few guys in the office are here, me included, all AM rims.
Most of us (including me) have roasted a rim at some point. Weird as a lot of guys went from Haven Carbon rims, which had a far lower failure rate (although the early ones had a few hub issues).
There is a lot of b*llocks spouted about massive levels of stiffness compared to anything else & far better performance, which amongst us hasn’t really been noticed. You can notice a small difference, mainly on off camber rough sections, but it doesn’t really translate into any more speed anywhere.
I wouldn’t pay for them out of my own money. Maybe if you stepped up from a Hope Hoop you might notice more of a difference, but a decent high end wheel build, it’s not worth it.