I had a terrible experience in 2009, where I used them to source my cycle to work scheme bike.
They ordered me a bike from a brand they don't usually stock, and it was delivered promptly when they said it would be. The staff were friendly and knowledgeable and the bike itself was well set up. The person doing the transaction even asked if I wanted the naff reflectors fitted that it came with before I left, were happy to do so, but assumed I'd not want them. They were right.
Overall I still have sleepless nights knowing they'd allowed me to leave the store with a a non fat tyre, non rigid, non singlespeed with clown wheels bike that might not fit into an Audi.