Don't the paper decide once they've worked out who is going to win?
😕 Why would they do that ?
Obviously in the case of News International it's important for Rupert Murdoch that the UK government should owe him a favour, as he relentlessly builds up his global media empire and extends his monopolistic stranglehold on the news and information which people receive.
Certainly the New Labour government, as the Tories before them, felt indebted to Rupert Murdoch, and his vast media empire has come out completely unscathed after 13 years of New Labour, despite the thoroughly anti-democratic nature of the foreigner's stranglehold over Britain's media.
And in fact on many occasions Murdoch has been able to successfully dictate to the UK government what their policies should, or should not be. Despite never having been elected to any office, by anyone. He doesn't even have a vote in UK elections.
Other newspapers owners on the other hand, do not have simular interests, and they certainly do not have the power of Murdoch, so their influence by comparison, is insignificant.
Supporting the "winner" is of no benefit whatsoever to the owners of the Guardian, the Scott Trust. The Guardian simply does what it has always done. It backs the party which most soothes it's bourgeois liberal guilt over social injustice. On the understanding of course, that the party in question will do absolutely nothing ………. and not in any way at all, attempt to change the order of things.
The attitude of the Guardian is very simular to the attitude of the Christian Socialists of the 19th century.
Which were wonderfully described by Marx thus :
"Christian Socialism is but the holy water with which the priest consecrates the heart-burnings of the aristocrat."