Had a marketing email about this yesterday, so had a look on-line.
One gear and carbon belt – could be a limitation and a faff re-tensioning. Surprising no 3-speed hub gearing.
It’s only a 5.6Ah battery, so smaller capacity than many others. Don’t lose it, or get it pinched from the frame, as it’s £299 for a spare battery!
Limited detail about the components, so hard to assess the build cost. Advertising copy appears to aim it at non-cyclist or someone who hasn’t cycled for decades.
Seems reasonably light; prob. ideal for commuting a few miles in a flat city, but I bet you could find better value. You’d be paying for convenience/simplicity.