It is the saddle without any doubt. Tell him to change it for a more comfy one. If he does a lot of miles at a time go for a nice cushy one… I use this PHat bontrager saddle for touring, switched to it after the WTB one I used nearly made me cock drop off.
For shorter distances I can recommend Specialized saddles. I use a 155mm Alias for off roading and general riding– it's comfy for rides that go on all day and pretty light. Good thing about them is that they come in 3 widths so the right one should fit him well. It's the dogs bollocks. Just be careful when jumping, ive snapped the ti rails on one before against my ass.
Advise him against applying any balms or the like. I once tried this menthol thingy, applied liberally to my special place, and it was like hot white fire. OK the numbness stopped, but it ain't worth it, trust me.
So yeah, he needs a new saddle.