I've never had a problem changing gears down hill. Still. When at "big ring" position it's going to have linear section of chain between "corners" so the extensions to each diam must be slightly out of kilter with if it were to match the equiv diam ring. It's going to have notable wear problems (the chain now has fewer teeth to hook up on, so higher load per tooth) Each tooth section needs to be particularly stiff as they're now on their own, rather than part of a ring, and at the end of the day it still needs a tensioner. The shift mechanism is going to have to involve a slip ring -type system and as mentioned, the only quarter to move can be the unloaded one, so needs to be timed nicely to coincide with rearward pointing.
Too much faffing for my liking, but a nice design problem. Remember product design awards don't necessarily mean the product has to be functional or anything more than marginally tested (I've been involved with a few and seen some of the stuff that gets marked highly!).