Now if they brought out a reasonably priced, competitive spec warm/hot range of saloons I reckon they could sell some cars. The cost of development and tooling up just seems too great though. It's a shame they haven't teamed up with Jag to produce some smaller BMW 1 and 3 series competitors
Arguably, that was the market for Proton, the parent company.
The issues, ime, were more fundamental. Extremely poor middle management, politics, misguided adherence to "this is what we've always done" and "its good enough", when obviously it very much wasn't.
There were some shocking types there in positions they really shouldn't have been in, imo.
Clean slate and the brand might just be salvageable, but as it was when I was there. No chance, when you can get, for similar money.
A metal bodied car, with an interior which employs contemporary materials and production techniques. That goes and handles very well.
As before, with 50K burning a hole in my wallet, then between an Evora and an equivalent Porsche. It would be the Porsche for me.