My experience of GO is all the amazing deals they have are on their own branded or cheaper level stuff.
Start buying your Salomons, Rab, Garmin etc, then it’s business as usual….with a few exceptions perhaps.
The real value with GO is the price match + 10% offer.
Exactly this. You have to be very careful. Bougght a track pump in their a couple of weeks ago. Discount card price £28. £21 over the counter in Evans and Halfords, both within walking distance.
I’d say I have about a 90% success rate googling for lower prices whilst in store. But what really annoys me that they charge more instore than their own website, unless you point this out.