I don’t think it’s an idea completely without any merit, just poor execution.
It’s just they’ve gone and made a hybrid of two thing that don’t quite work together, the annoying fella with the microphone referred to it as “the Tesla of the bicycle world” but the bicycle is already about as eco-frindly as two wheeled transport gets.
What they really want to aim for is the Tesla of the Motorbike world, that would be a proper revolutionary product, and is achievable IMO…
I would seriously consider some sort of electric motorcycle for my road commute, No need for it to have pedals, perhaps half the suspension travel of those things the OP linked, and still using some extant MTB technologies (6″-20mm bolt through forks and relatively light-weight wheels, 8″-4pot brakes, that sort of thing should deal with UK pot-holed roads) to keep weight down (compared to a proper Motorcycle) and save the cost of developing all new components from scratch…
It would only really need to have a top speed of 50-60mph for ‘A’ road pootling, be easy enough to handle for filtering you’d have to at least double the range of that Aussie effort, 2 hours/50miles isn’t enough..
Something like that would easily knock 10minutes off my commute by car by simply cutting out the jams, I seem to remember someone having a stab such a thing few years ago (in the UK?), I think it used Shivers or Monster T forks, Hope M4s and a big bastard battery pack, not seen much of it since (Anyone remember this / got a link?)…
As a product that would have more appeal and scope than the bastard child of a DH bike and an MX bike…