It is an odd phenomenon. Happened to our group about 5 times in one morning in the Pyrenees. Used all our spare tubes up and had to walk the last bit down. Tried in vain to patch/glue it. Stocked up on tubes at lunch and it never happened again that weekend.
Lots of possible fixes, some suggest talc on the tube so the tyre can rotate without taking the tube with it. A friend puts a couple of dots of superglue on the bead only on one side. You could roughen the tyre/rim interface. I've not had it happen since I switched from skinwall tyres but I run fairly high pressures.