A Mum, Dad and their 2.4 children are on a family ride in, say, Delamere Forest.
Dad uses the opportunity to showboat to the other riders. He's on a flashy full-suss Lapierre or Orange 5 and he wants everyone to know it.
The kids, meanwhile, happily burn the rubber off their Giants, Islas or baby Konas.
Mum trails behind on her... Trax?
Why, when a family rides together, do the wimmen usually end up with the rubbish bikes?
I asked Mrs 16. Men, she said, love things. Oh, they can love people, too, but most of all they love things. Women usually just want everyone to be happy, even if this means that they're left with a Trax.
So, does your other half ride a worse bike than you and, if so, does that make you an egotist?