Flicking through it this morning whilst munching on my Cheerios and I must have noticed about 5 or 6 of them! Advertising rates in newspaper and magazines have been in decline for some time, but his business must be booming.
Didn't stop the mag slating his adjustable seatpost - which I've heard is about as reliable as a chocolate teapot.
He's running a business. They advertise, don't they?
If you sell your products exclusively online/mailorder then you have to run a lot of adverts, if you didn't how is anybody going to know you are there to buy from.
DezB - Just surprised there was so many, that's all.
Jim - Take your point, but aren't On-one a mailorder company also, they don't seem to do anywhere near as many adverts. Take it they rely on good word of mouth instead...?
Well you could 'pretend' to be someone unrelated to said company on this forum and then endorse said companies products at every opportunity. Not that anyone would be that stupid though... 
Take it they rely on good word of mouth instead...?
Yes and not alienating their current and potential customers.
If I remember right Brant used 'guerilla marketing' tactics when he worked at Bikemagic to get On-One up and running, I think he politely got asked to leave because of it as well.
But yeah AB they do seem to rely on word of mouth and good reviews in the mags to market their products now.
Jim - re On-One, I did not know that. Interesting...
Well you could 'pretend' to be someone unrelated to said company on this forum and then endorse said companies products at every opportunity
I must've mised that.. who does that then?
ever noticed how a lot of them promote a specific product/company that he sells rather than superstar components? eg seperate adds for seatposts, cranks etc, almost like he doesnt want to taint one part of the business with another (not that any seem to have a good rep)
Mags and newspapers are in a business and would print adverts for The Circles of Hell if they paid the bills on time
Pantsonfire - Just Googled Circle of Hell - Looks fun!
A bad man ends up in Hell and the 1st thing he sees is a room full of men with a big glass of booze on the table in front of them and a gorgeous babe sitting on there laps. They all look totally miserable. The bad man asks a passing demon whats going on here they have a page 3 model and all the booze they could want whats up with the miserable custards that looks like Heaven. Ahh but this is Hell says the Demon the glasses have holes in the bottom and the women dont.
The difference is also down to the fact that on-one are now an established company, that do bikes, rather than a fly by night affair doing anodised cut price trinkets.
They also built their company gradually and had a few viral marketing experts on board, compared to the one man (numpty?) band thats going for maximum exposure.
Guerrila marketing? They ALL do it. Some are just more subtle whilst others arent.
Guys
In relation to the posts these are made by KS - Kind Shock, which are sold by many other shops and distributors. They are the most popular seatposts I have come across. All the Italians and the French use them with very little problems unlike the joplin one.
There are a lot of ads. I remember Superstar claiming that they were cheaper cause they cut out all the marketing spend etc i wonder how that works now...
A lot of adverts are based on click-thru rates. So unless people are actually following the banners to the websites then potentially they are relatively cheap.
Superstar Components are the best value for money components on the market and Fruit/Neil is a highly under-rated person, who is only in business to help the poor MTBer who has been too long the prey of those unscrupulous LBS owners and importers.
(If the money isn't in my account by close of play tomorrow I'll retract that comment).
There are some pretty spurious claims from the haters here.
More adds = more money for singletrack, which keeps it alive. Yay.
Your all talking about his advertising so he wins
Aint no such thing as bad advertising
yes there is, i'd hav bought more octoporn, but now I shal be getting all my sintered and organic tenticle erotica from disco brakes (or whatever theyr called)
Cheap disc brake pads (and other stuff) without the surliness or 'bad batch' excuses.
'bad batch' ? - no such thing! when i drilled out the paint on some formular b4 replacements to fit and had the helpful/cheekiness to suggest that may have a quality problem was told that i must have modified the brake set up some time in the past
....just to add to the any publicity is good publicity in a subtractive way
Having tried discobrakes a few times I've decided not to use them again. I found the pad life to be extremely poor and the performance dropped off noticeably when they were half worn.
I've got superstar pads front and rear on my bike at the moment (found a jiffy bag stuffed with them down the side of a cupboard).
They last, even though I really did use them ALOT last weekend in the Lakes.
Thanks for the heads up on the Kindshock -any idea where you can buy? (google not helpful).
sootyandjim - Member
discobrakes.com
Cheap disc brake pads (and other stuff) without the surliness or 'bad batch' excuses.
Well, I'm afraid that's rubbish! Disco had a bad batch around the same time a Superstar did. I know this as I had 3 pairs fail on me.
And just like SS, the pads are fine now.
Arent Disco pads made in the same factory as SS
Branger or something its called
DezB - I'm not saying Discbrakes haven't had problems, its just they haven't made a big deal of it with people who have had issues. Do keep up at the back.
Well, I'm afraid that's rubbish! Disco had a bad batch around the same time a Superstar did. I know this as I had 3 pairs fail on me.
Do Disco sell rubbish seatposts too ?
This topic has been closed to new replies.
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