I've yet to have an energy gel that I wished would disappear as quickly as possible on its slow gloopy journey down the back of my throat. My powers of imagination tested to the full as I concentrate on the packaging imagining the flavour described, lemon, lemon, lemon, rhubarb & cream, rhubarb & cream. Instead just tasting of a vaguely chemical abhorrent concoction.
So manufacturers why not stick to the unnatural flavours we know and love. We all know they taste vaguely like cough mixture so why not make them in cough mixture flavours? Who doesn't like Buttercup Syrup, Pholcodine or my personal addiction/favourite as a youngster, Benylin.
Problem solved and you would feel instantly better to boot!