Today every self-respecting company understands the advantages and power of the internet and runs one or several web sites advertising its products or services online. We all want to be recognised worldwide and invest a lion’s share of our budget in offline international marketing. At the same time we often forget about the advantages of international internet marketing. All that we can think of is creating another .com website in English, adding the word ?international? to its title. Why do we forget that one third of all internet users do not speak English, and thu?international? site is passing by all this mass of potential clients (business partners)? With a constantly growing quantity of quality non-English material on the Net they are more likely to surf in their own language. Today a multilingual website is becoming a necessity for international business due to a number of convincing reasons: SEO Marketing. Multilingual web sites allow you to enter new markets. Local language search engines will index your site and give you new links from within this market area. In most non-English speaking countries, regional search engines in their native language play a much greater role than English-speaking Google, Yahoo and MSN. Hence, you gain better positions, more new visitors to your site (i.e. more potential customers) and more sales. and help people to make money 22888
