Shameless blag, but we are about to pitch some creative ideas for a quite large project for our local council aimed at communicating to vulnerable adults, their carers, friends, family, neighbours etc. so they know what to do if they think someone is in danger from carers, doorsteppers, ill-health etc.
In order we can understand what people want, how would you expect to be spoken to in the form of leaflets, posters, website, radio ads etc? So far I can't get past the image of someone in danger with a big headline saying something like 'Has your vulnerable neighbour not taken their milk in for the last few days? Call 0800 000000' but I am sure there are more/better ways people would like to be spoken to.
Any helpful advice, experiences etc would be most gratefully accepted.
