but you now have an effective doubling of liabilities against your older productshow so? you make 1000 frames you have 1000 potential warranties to cover, no matter how many people own them, even if you have complete confidence in your product you will expect a % of failure rate and budget for that I'd have thought.
and is a transferable warranty really a selling point?I'd certainly consider it a selling point, not because I expect to sell it later on but it implies "we stand by this product for X years, not until an original owner with fickle tastes gets bored and flogs it 6 months later"
With single owner warranties and what has been said previously my cynical mind starts thinking that bike companies, instead of doing proper QC and R&D, break out the spreadsheets and calculators. "hey our warranty is 3years, it's a shoddy product but it'll last 12months of reasonable use, so part time/fair weather cyclists are a win for us, fickle customers are a win too, subtract the remaining long term owners warranty claims and we'll still be quids in, right send it out." Not confidence inspiring.