Always a bit suspicious of stuff that appears on sports pursuit that i have never heard of yet has a massive range at huge discounts. Sports pursuit cannot be seen to sell anything at less than huge discount and a fair bit of their stuff for sale has that “officers club/sports direct” feel where you should totally ignore the ‘rrp’ and focus on the price asked on the day plus of course at least £4 postage as its sports pursuit.
I would be very surprised if dirty dog just suddenly acquired the tooling/moulding technology and started making their own helmets all off their own back.
Like so many things bicycley these days, try trawling the sites of a couple of taiwanese or chinese helmet manufacturers and find out who makes them, who else they make them for and then you might find a bit more about them. Even some fairly hip brands sell some rebranded catalogue stuff at hip prices (*coughs*pdw*pedros*) If it is for sale in the uk it will at least have a proper safety test though. Will be better still if it is available in the states as iirc their standards are higher.
