The watch I'm wearing today has a see through case and I must say all the gubbins in there looks very nice, all engraved and whatnot, ticking away doing whatever it does.
There is something about a mechanical device assembled by hand, engraved and hopefully in someway having a human element in it's construction that I like and am happy to pay for. The guy that made mine is on the end of the phone if required, builds the cases and so on from scratch and does all the engraving and regulation himself. It's worth it to me, also mine was made to my spec, customised if you like, there are no others like it it's one of a kind from a run of 200, in a world where you can buy anything if you have a few quid I have something unique, stupid and sad I know but there it is.
I have a unique bike too and I'm sure we can all identify with that or we'd all be on specialized (I like specialized)..
Sometimes it just about not being in the herd, although I fully accept I'm in the herd of idiots who buy expensive watches!