I've seen this a lot in the mags and forums this last couple of years in particular, but what does it mean? Its tagged along with 'specifically for UK riding'.
There are loads of 'designed for the UK' hardtails out there at the moment but what makes them UK ready?
Surely mud is mud, rocks are rocks, roots are roots etc? Riding can't be that different in other parts of the planet can it? Or does it relate to some kind of collective UK riding style?
Is this just more marketing or is there genuinely something in it? Being an ordinary joe, my riding in confined to the UK, so is this something that more well travelled Journo's see?

