You know, the "Oh shit, we are really scraping the barrel this product year, will they really buy this crap? Oh hang on, they have been for years, of course it will all be OK!" kind of product.
My own vote this year - hollowtech chainrings*. What single tangible real-world benefit do they offer? ANOTHER new chainring fixing standard, "increased stiffness" WTF ARE YOU ACTUALLY HAVING A LAUGH?
(*If you need me to explain this then this is not the thread for you)