Enough of the misinformation already.
Bar end shifters exist in Dura Ace, Ultegra, Campag Sram as well as Diacompe friction shifters.
Choose the flavour that matches your number of gears/budget Ribble are good for Shimano shifter very cheap but not stella delivery times.
Exit the cable before the brake lever ideally the shimano shifters come with instruction, at a pinch just check the Shimano website for a PDF or perhaps Sheldon Brown as a reference.
Barcons work fine just not quite as convenient as STI but they are cheap and the Shimano shifters offer friction as well as indexed shifting if that floats your boat.
Seeing how expensive STI's are at the moment my next CX bike will likely run bar cons possibly mounted by the stem using Paul component adaptors.
Essentially you can run Barcons and Shimano brakelevers of Ultegra quality for about £70 a chunk less than STI's.