After any advice on wheels, groupset,bars, brakes, tyres.
Wheels; either go standard solid and repairable, Open Pros on whatever hubs, or go a bit flasher and get something with jazzier rims, think it depends how hard you will be on your kit.
Groupset is probably determined by price, there is a new 10 speed Tiagra group due out anytime soon, but I’d go with 105 10 speed if I could, just cos I like the lever shape. Think carefully about the gearing; 46/36 chainrings are great for cross racing, but you will struggle a wee bit if you ride any kind of mountain-bike-lite terrain, unless you go to 28 or 30 as your biggest rear sprocket. I’ve gone for a 34 inner ring, and will be getting a Tiagra 10 speed cassette with a 30 sprocket when they hit the shops, but I’m using my crosser as a quicker fragiler mtb.
Bars are personal preference, I’ve got FSA compacts on my roadie, and so I’ve got the same on the cx.
Brakes…. Bit of a personal thing too, I prefer the Avid shorty 6 brakes because they don’t stick out too far at the back and dig into my heels and calves. Seem to work very well for me… It seems to be the fashion to use the little in-line levers too, but I’m not that keen on them.
Tyres; take your pick, bigger seems to be more sensible, Racing Ralph and Rocket Ron is doing me fine.