Personal preference? No, no, no. If you asked about Hollowtech II vs. square taper, that would be a matter of personal preference, and you would discover that the STW readership basically falls into two groups: they either hate HT2 and love square taper, or hate square taper and love HT2, and both sides feel very passionately about their preferred kit. But I can’t recall anyone passionately defending ISIS BBs against the alternatives, and there is a good reason for it. Square taper and HT2 basically do what they are supposed to. ISIS on the other hand is for people who like learning new tricks, like pedaling with one crank only and such. 🙂
Merry Christmas!