It’s a tragedy. But wait. Hang on. If Wiggle is making big bucks selling own-brand budget wheels then they’ll be back maybe under a different ‘brand’. Or maybe they found Cosine wheels were undercutting sales of their more expensive wheels and reducing their take rather than generating new sales at the expense of alternative budget wheel brands.
Who knows, but the triumphant forces of global consumerism mean that if there’s profit there, Wiggle will resurrect them in some shape or other. Phew.
This has been a public service announcement on behalf of global capitalism. Relax little consumers, all will be fine 🙂