This has been bugging me for sometime.
I've been looking at a few frames and complete bikes recently and I've noticed that purchasing components from the manufacture appears to be at RRP or close to.
Example- Cotic charge £550 for an XT groupset! I can buy the same groupset for £450 from Merlin. Same goes for the Hope components and dropper posts. Orange is just as bad.
Do these companies not get a wholesale discount? or trade prices? Even if they didn't sell the volume to justify it, couldn't they buy X amount from Merlin or other cheaper sources and only add a small % margin on to it?
Seems like bad business model to charge £500 for a frame and not discount other parts to go with it. ~
Wednesday morning ramble over.