From Orange….

Orange has found an answer to the age old problem of the sun's rays reflecting off your mobile's screen – a difficulty which can occur when watching video in a park or perhaps even the beach – by developing a mobile phone sun visor.

Especially relevant this summer – as folk take in all the World Cup football action – this holy grail of mobile phone accessories uses special "sun shielding" technology, defecting the sun's rays away from the screen.

It's a bloody bit of folded cardboard! (or maybe plastic – can't tell from the photo!!)

Orange has found an answer to the age old problem of the sun's rays reflecting off your mobile's screen

Putting it in a box? LOL. Wonder how many millions they spent in r&d for that solution. Brace yourself for the future, world.

how much?

it's just a nice little gimmick. they're giving it away for free. Just a nice little marketing thing to link Orange with the biggest event in town along with a reminder you can get TV on your phone.

Displaying to everyone that you are watching tv on your phone:

"Ooh, is that TV on your phone? How did you get that?"

"On Orange!"

Sounds pretty sharp to me.