Claim it back? Surely you just don’t collect it?
No – retail export’s a bit different. You fill some forms in face to face customs stamp them on exit you get forms back, fill more forms in, process a refund which you get charged for and fill some more forms in. It was more an example of how it can be a ballache.
If we just ship distance like the op’s discussing it’s more straightforward as the computer system takes care of it but it’s still a bit of a faff, especially if you didn’t have automated systems in place.
This is a great example of why it would be cretinous to leave the EU. Currently we can sell to consumers in Germany, France etc without any of this issue.
How would that have a bearing? If you sell to a consumer in the EU you charge VAT as normal. If we left the EU you’d either charge vat as normal and not worry about it or zero rate it like for the rest of the world now, so it wouldn’t make a practical difference. If we left the EU we’d also get out of some of these stupid new EU distance selling regulations…