I've noticed over the last while that CRC appear to be doing away with a lot of brands.Chris King, Intense, Turner, Last, Lupine, Light and Motion, all seem to be dead in the water. Renthal, Easton e 13 seem to have no new stock, Troy Lee seems to be hardly anything.
On the other hand it looks like they are awash with their own brands. I can understand if they are trying to follow some of Tesco own brand type strategy but surely they'll just become synonymous with cheap tat. Sure have the cheap stuff but it's always nice to see some bling too. Sure you need to appeal to the masses but without established brands how will you retain customers in the long term. Today's nuke proof rider could well be next years Turner rider, no?