The motorised valves are a mechanical part and notorious for failing, getting stuck or getting gummed up. As a first check, I would pop the head (electrical/mechanical box) off and check the valve (the tap section that opens and closes to stop water) opens and closes with finger pressure.
You can also get the head to open and close when not connected to the valve to see if you get the same noise. If it still does it with no valve to open, the issue is in the head. If it only does it when connected, it could be that the valve is sticking and hard for the head to open. If the valve is hard to open and close with finger pressure, I would it expect it to be this.
Explanation added in boxes as my terminology may not be correct, hopefully it still makes sense.