Any londoners signed up to the buzzbike trial?

http://www.buzzbike.london/#free-bikes

Looks interesting, in exchange for a free single speed bike:

HOW IT WORKS

Each bike is sponsored by a brand. This gets them seen around town and you a free bike leased to you 24/7 for zero cost.

All you need to do in return is follow three simple steps.

Connect our rider app to your bike so we can track your progress
Ride to work a minimum of 12 days a month
Park your bike securely on the street when you get there

Also included:
– An annual service
– Integrated lights
– Hiplok DX bicycle lock
– Insurance
– Discounts from our kit partner Brooks

Thoughts?

**I’m in no way affiliated with them.**

Discounts from our kit partner Brooks

That’s where they will make their money.

I’m presuming the majority of the money is to be made by the advertising on the bikes themselves?

They haven’t revealed who the advertisers are going to be though.