(mr MC posting) from distant memory (lived in US 10 years ago and often shipped stuff home to my brother), you only pay the import duty if the cost/value is over a set limit, IIRC it was $200 then. So if I'd posted a £47 ($70ish?) part home, labelled to that value, it wouldnt incur any import tax.
It could still be liable for VAT, regardless of value. However….
Then you get into what bluepalomino said; many shippers mark something as "gift", or having a very low intrinsic value, or being a trade sample etc in order to avoid tax for the buyer. I recently bought a new shock from a trader in Taiwan off ebay and paid nothing tax-wise, and when I sent my brother some forks as a gift he paid no tax.
Might be worth emailing Supergo to find out what they do.