I wanted to buy a 2X10 XT transmission groupset from Merlin at the weekend. I wanted the medium rather than the long cage version which was not an option on the whole groupset so bought the components individually. I was quite surprised that it was cheaper than buying the whole groupset and the RRP of the individual components came to nothing like the advertised RRP of the groupset.
Sent them a quick email
Just a quick thank you for delivering the order below so promptly.
One query though. I was going to order your complete transmission Shimano XT groupset listed as RRP £499.99 but on sale at 40% off and selling for £299.99. As I wanted to have a medium cage rear mech rather than the long and this was not an option for the groupset offer I put together an order for the exact same components bought individually. Three things struck me; firstly my basket for the same components came to only £291.66; Secondly adding together the RRP of all the components came to only £424.8; thirdly nothing I bought individually was as much as 40% off.
I’d be very interested to know how you came to your advertised figures for the groupset. At best I think it could be seen as misleading to sell a groupset for more than the price you are selling the individual components for collectively. At worst is could be construed as miss-selling to advertise an inflated RRP so that an exaggerated discount could be advertised.
Don’t get me wrong, the order below represents outstanding value; but if I hadn’t gone to the bother of calculating the price of the individual parts until after putting in the order I would be very annoyed I had been misled.
They replied:-
It is unusual that it is cheaper to get the individual parts over the groupset as our prices change all the time. We do try to sell the groupsets cheaper but from time to time, individual components can reduce in price making it cheaper for the individual bits but it’s rare. All of our RRPs are accurate at time of advertising.
Doesn’t sound like they plan on updating the site… I tried a couple of other groupsets – one worked out cheaper buying individually, the other was better bought as a goupset but in both cases the rrp of the individual components added together was way below the RRP they advertise the groupset as being worth.
So, advice to anyone planning on buying a groupset from them – add up the individual components first as it might work out better value. And ignore the RRP and % off as bobbins. They still worked out better value than even the german online retailers but a bit iffy practice in my opinion.