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  • Business studies question – Porter's 5 Forces
  • makecoldplayhistory
    Free Member

    There are only 4 forces (threat of substitutes, power of suppliers, power of consumers, threat of new entrants) and these affect the intensity of rivalry in the industry.

    Have I entirely misunderstood?

    Thanks

    frankconway
    Full Member

    Rivalry is one of the five; when taken together they should identify whether it would be possible to make profit and/or a supplier should either stay in or move into a market.
    Can be used by existing and potential new suppliers.

    davidr
    Full Member

    There’s a good example at the bottom of this page that I’ve used in the past.
    Porter

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    makecoldplayhistory
    Free Member

    Thanks both.

    Nice clear example there David.

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