Creating a business model canvas for an online classifieds (something like Gumtree, for example) where there is no charge for most people (freemium) to either advertise or buy, do vendors and/or customers count as ‘Key Partners’?
From what I understand, key partners are ones that make the business model work. Things that others are better placed to do for your business. Things that can and should be outsourced as they are outside of your ‘business type’. Clear cut in many businesses (like a bike manufacturer eg. GT / Giant) but I can’t seem to apply this definition to something like a free-to-use classifieds.
I currently have
application development
online platform
advertising
Should I be including vendors and buyers? I assume not buyers… but perhaps. They aren’t actually ‘our’ customers…
Thanks in advance.