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  • Business / economics term – give me a hand, it's disappeared from my mind…
  • tron
    Free Member

    I'm half way through a paragraph and I've forgotten a phrase.

    It's the name for a standard design / architecture of a product – say an engine that drives a gearbox, a steering wheel and 3 pedals placed in the normal manner is the standard for a car.

    It's something along the lines of common design, concensus design or something, but I can't remember it for the life of me…

    Edit: I am, of course, already furiously googling.

    Posted 13 years ago
    simonralli2
    Free Member

    generic?

    Posted 13 years ago
    tron
    Free Member

    Nope, it's in the same section of the literature as all the format wars stuff, architectural innovation etc.

    Posted 13 years ago
    simonralli2
    Free Member

    Platform? As in there is one platform for Audis, VWs, Skodas etc?

    Posted 13 years ago
    tron
    Free Member

    Dominant Design, Abernathy & Utterback.

    Aaaand relax 😆

    Posted 13 years ago
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