Similar position here in rural Suffolk. There are still lots of 'not-spots' which are too far from exchanges and where BT has yet to be arsed to do anything about it.
Currently we get broadband wirelessly from a small community provider, but as BT slowly extends its scope this provider is being put out of business - but this may happen before BT's upgrade can reach all those effected.
Given government blather about 'super-fast broadband', each county council has a responsibility to deliver or have a plan to deliver this to not just some but ALL local residents. They have been given money by government so to do. They need to show what they are doing with that money, and they need to be held accountable. So contact your local councillor and ask what they are doing, what they plan to do and within what timescale, and what interim community broadband services exist in your part of the Midlands. Join any local broadband lobby groups you can. Try and shame these elected representatives into action. In my experience here, the Tories, Lib Dems and even Labour are pretty crap, UKIP aren't interested unless they can blame Johnny Foreigner, and the Greens are the only people doing anything about this.
Hope that helps?