Bought a couple of barras this afternoon. When I got home I discovered this.

What is it? Some sort of copyright mark? Bread tattoo? Or worst of all a new space for the advertisers to fill? 😥

I'll be eating it tomorrow, so I hope it's edible… It appears to be printed on.

Are you on crack?

ah, piccy just turned up, I apologise for the crack crack

Him or me? I see nothing from Penrod Pooch!

They been around for a while. Is not gonna hurt you.

Theres an edible label stuck on some tescos organic bread

The loaves have been electronically tagged so their movements can be tracked after they've been released into the wild. Some time later this week what looks like a TV detector van will turn up and team of forensic bakers will dissect you so that they can retrieve the data. Its similar to gathering information about shoppers habits through Loyalty Card, but with a lot more blood and no nectar points.

Lol at skidartist.

Isn't it a V (upside down in photo) presumably indicating it is Vegetarian bread?

white carbs….

have you never had bread before?

wtf are barras ?

Look what's next (please excuse the daily mail link)