• This topic has 53 replies, 43 voices, and was last updated 7 years ago by Euro.
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  • B&Q- sexist advert?
  • cokie
    Full Member

    Had a long debate with someone over this.
    Would you say aiming power tools as gifts for men is sexist?
    If this was reversed, where (stereotypical) the advert said ‘Perfect for Mum’ next to an iron or vacuum cleaner, would that be okay?

    bongohoohaa
    Free Member

    I would love to comment, but I have a neck injury 🙁

    scotroutes
    Full Member

    So do I now.

    the-muffin-man
    Full Member

    Would you say aiming power tools as gifts for men is sexist?

    No – not in the slightest.

    Men love power tools – you can’t compare a hoover to an SDS hammer drill or laser guided saw!

    I see there’s a power washer in there though – now that is like being given a hoover.

    jekkyl
    Full Member

    I’d file this under ‘mehh who cares’

    jam-bo
    Full Member

    it being fathers day soon may have something to do with it.

    nickjb
    Free Member

    Aren’t they saying its an ideal gift for fathers day rather than for men? Its more cashing in on made up holidays than sexism IMO. Plenty of this sort of thing on ebay for balance:


    Pink-Laies-Tool-Kit-with-Drill-Set

    johndoh
    Free Member

    Yeah, I’d happily get a power tool as a present* (and often do). I would die a painful death if I bought my wife a vacuum cleaner as a present.

    *Although it would be nice to be afforded the time to actually use it when I want rather than constantly being told ‘we need to do this’ or ‘we’ve got to go there’.

    :-/

    ourmaninthenorth
    Full Member

    Had a long debate with someone over this.

    And presumably you both concluded that sexism has been the preserve of men for so very long that diminishing it as an issue by getting all whiney and entitled might in itself also be sexism?

    cokie
    Full Member

    That’s that settled then 😆 . I shall feedback.

    scotroutes
    Full Member

    Don’t worry – Mark will no doubt Tweet it before too long.

    Junkyard
    Free Member

    [TANNOY] Clodhopper to the forum Clodhopper to the Forum[/TANNOY}]

    Tom_W1987
    Free Member

    And presumably you both concluded that sexism has been the preserve of men for so very long that diminishing it as an issue by getting all whiney and entitled might in itself also be sexism?

    Oh god an SJW.

    Quick, someone nuke it from orbit.

    Gary_M
    Free Member

    Would you say aiming power tools as gifts for men is sexist?

    No, not at all. Stereotyping if you want to call it anything. But who gives a ****, apart from people waiting to be offended.

    cheekyboy
    Free Member

    Had a long debate with someone over this.
    Would you say aiming power tools as gifts for men is sexist?
    If this was reversed, where (stereotypical) the advert said ‘Perfect for Mum’ next to an iron or vacuum cleaner, would that be okay?

    We all know birds don’t buy that many drills eh !

    oldtalent
    Free Member

    But who gives a ****, apart from people waiting to be offended.

    Pretty much everyone on here then.

    P-Jay
    Free Member

    Nope.

    I doesn’t discriminate against either sex. I very much doubt that B&Q ran a similar ad in March for Mothers Day, but if you’re suggesting that that’s sexist – I’d like to see the data to suggest an equal amount of Women as Men would consider a Power Tool a nice gift to themselves.

    The idea that we would assume that everyone, everywhere is exactly the same is a more 90s outdated “must be PC” idea – Women and Men are different, whilst if you consider the whole global population than of course there is a HUGE overlap, but to think to be a ‘nice person’ you should treat everyone as some kind of gender-less, ageless, shapeless, culture-less blob you’re wrong – we should never discriminate against anyone because of who they are – but we shouldn’t pretend differences don’t exist.

    FunkyDunc
    Free Member

    Dam racists

    scotroutes
    Full Member
    cokie
    Full Member

    Maybe I should film the reaction when they see the thread.. 😀

    djglover
    Free Member

    Seriously, if you think that is sexist you dont wanna see how tools are marketed in trade 😀

    Spotted at a suppliers offices, this is a big german corporate btw, not a back street garage:

    nick1962
    Free Member

    Tom_W1987
    Free Member

    You guys want sexist?

    [video]https://www.youtube.com/watch?v=e_-3jnjIepQ[/video]

    jekkyl
    Full Member

    Mothercare is sexist. It should be called parentcare. Who should I complain to?

    revs1972
    Free Member

    I bought the wife a dyson handheld for her birthday once (after hearing her tell someone she really wanted one)
    She said thank you ( it wasn’t her only present btw)
    Nothing here to see

    ads678
    Full Member

    @ Tom_W1987 😯 I’m hungry now!

    Tom_W1987
    Free Member

    Hungry like a wolf? 😀

    But seriously, those adverts are actual sexist….guys don’t have it half as bad.

    stumpy01
    Full Member

    djglover – Member

    Seriously, if you think that is sexist you dont wanna see how tools are marketed in trade

    Spotted at a suppliers offices, this is a big german corporate btw, not a back street garage:

    Oh God, don’t tell me Maxxis have moved into the power tool business?!
    You’ll be telling me there’s a calendar next!

    robgclarkson
    Free Member

    Tom_W1987 – Member
    Hungry like a wolf?

    But seriously, those adverts are actual sexist….guys don’t have it half as bad.

    just have a look at the Diet Coke ads for a direct comparison though, half naked oiled lad selling a drink, or how about the levi’s ad with your man whipping everything off to sell some clothes…

    (i don’t thought, i could hactually be in a diet coke ad, oh yes)

    not that i really give a monkey’s either way, or maybe i do 😕 … can someone tell me what to think please?

    BillOddie
    Full Member

    We got a new vaccuum cleaner just before Christmas and like the wag that I am I put a picture of it on facebook saying “The wife’s christmas present has arrived…”

    The shit I got from mutual (female) friends…

    Drac
    Full Member

    I did similar for the wife’s 40th. The grief I got was…. Oh wait no everyone seen the funny side.

    sbob
    Free Member

    Tom_W1987 – Member

    But seriously, those adverts are actual sexist….guys don’t have it half as bad.

    Maybe not, but there are always the Diet Coke ads for the fat chicks. 😈

    bongohoohaa
    Free Member

    Maybe not, but there are always the Diet Coke ads for the fat chicks.

    You monster!

    fin25
    Free Member

    Selling power tools to men is not sexist.
    Making your employee’s life hell for getting pregnant is sexist.
    Calling a dad looking after his kids “babysitting” is sexist.
    Having a woman in a bikini hold up an umbrella for the male racing drivers is sexist.
    The way that family courts treat fathers is often very sexist.
    Drills are not sexist. Phallic, but not sexist.

    piedidiformaggio
    Free Member

    Meh

    It’s just a drill. It’s kind of boring.

    YoKaiser
    Free Member

    It’s just a drill. It’s kind of boring.

    😆

    coconut
    Free Member

    I think it’s demeaning to transexuals… should be banned

    DezB
    Free Member

    IS THIS
    sexist?? Under Mother’s Day gifts:

    Lifer
    Free Member

    What’s wrong with being sexy?

    coolhandluke
    Free Member

    I’d be well unhappy if I got a drill for fathers day…

    What’s wrong with a massive Toblerone?

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