Why all the SC haterz? Their Alu VPP frames are close to Orange Alpine prices with the Heckler coming in £50 under the much loved 5? the entry level heckler is £2600 which is close to the 5 pricing??
Their pricing lines up well against people like Intense for the carbon stuff.
i’m not a SC hater.
i just piggy-backed onto Dragon’s comment about Santa Cruz – and i guess he was piggy-backing onto a little SC-focussed momentum further back up the thread.
Which i think is valid, when someone buys a Santa Cruz, they must have just popped out of their cave not to know that they’re buying into (arguably) the most high-profile brand in mountain biking. That kind of branding does not come cheap.
i can of course expand my comment on SC pricing:
using Santa Cruz / Intense / Orange / Cotic as a benchmark for bike prices is simply daft. Like complaing about the price of wellies after looking at the Hunter stand in John Lewis.
i should point out that i’m about to buy some Hunter wellies for my wife, she wants them, they’re nice, we can (just about) afford them.
as for bike prices, i was looking at a Whyte 129 for £1500 last week. If my credit card was in better health i would have bought it there and then.