I work in the Industry and tbh its all down to marketing / celebrity endorsement and a wide customer base.
Liam Gallagher got it right in terms of heritage and retro being of the moment when he launched a few years ago. The product is very widely distributed and is one of the best selling brands in most of the stores I visit.
Yes its over priced if you take each garment on face value - quality and construction; but as with everything its punting a lifestyle and attitude.
Beware fashion content: Anyone else like PrettyGreen?
I work in the Industry and tbh its all down to marketing / celebrity endorsement and a wide customer base.Posted 3 years ago #
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