Currently on an MTB trip Afan, and along the way we visited a few bike shops. Due to it being just after payday, we've been trying to find stuff to spend our cash on, but not had a lot of luck until today. We ended up having a little hunt online for bike shop bling in South Wales and were a bit disappointed. Looking at the photos of most shops, we saw the usual array of boring bits and pieces (i.e. Endura/Altura clothing), and had to be revived from a coma. When we awoke, we discovered Afan Valley Bike Shed and it's general awesomeness. Excellent selection of clothing, all the spares we needed and good banter!
Any other recommendations for MTB-orientated shops that have that good vibe about them?