Yes, September would have been better…
To give a bit of history though for the last 3 years the event has been promoted by the BHF and run by us in mid September. The BHF decided not to do it this year but kept us hanging on for a decision until mid March. By the time we got the decision, the earliest we could run it was the 20th October.
We did try and find a sponsor. We got some money from Quench – the on-site bike shop which was great but our “headline” sponsor was supposed to use their PR company to heavily promote the event. For unknown reasons this did not really happen as we expected it to – we need to find out what went wrong here.
We think that the lack of numbers was due to a number of factors – weather throughout the year, time of year of the event, cost of the event (although it works out pretty cheap compared with similar events), cost of fuel etc. Certainly the feedback we have had from previous years has been very good with very high levels of praise on the course, organisation, marshalling etc. So we don’t think we have done anything wrong in the past but that doesn’t mean we can’t do it better in the future.
We’ll have a think and a discussion at our next meeting and see what we think is realistic for next year.
Meantime we do run a successful XC series there over the summer months which works well and gets a few entries.
and rollindoughnut – thanks for your comments, it’s always nice when the work is appreciated!
Boris