Excellent stuff. I hope it makes people think.
There are are few reasons for girls not cycling:
Perceived danger
A real issue, due to the volume of traffic and the ignorant & in some cases, extremely aggressive, attitudes of drivers in the UK. Being squeezed off the road and cut-up are constant hazards.
UK Cycle lanes are generally pathetic -I rarely use them.
The physical effort involved
Despite Many towns being very flat and easy to ride, people in the UK are typically lazy, especially women (not everybody obviously). The possibility of 500g of mascara and eye-liner being dis-lodged by perspiration is also an ever-present possibility.
The weather
The perception that it rains more often than it actually does.
Clothing
the less practical the better, in most cases…
The helmet hair issue
Having spent about half an hour preparing their hair, to wear a helmet will then negate all of the beautification.
-Watch women driving cars, they check their hair and re-arrange it without any obvious improvement about once every minute, unless they can check it more often.