So new card arrives, i call to confirm that its has arrived and then they try to sell me identity protection, listened to the speil sounded ok, said yes and listened to recorded message at end, from what was replayed to me it sounds like the policy cost £11 the rest is commision, so i waited a couple of days and cancelled, now whats betting i suddenly have fraudelent appitcations and transactions made in my name. am I being cynical , anyone else taken out this policy etc

Nope. Absolutely no point on taking out that kind of insurance on a credit card in my view due to the glories of the Consumer Credit Act. In short, any fraudulent transactions on your card are not your problem.

If I worry about anything, it's the potential for compromise of one's personal computer and therefore online banking.