I have tried others because of the price of assos, but they are not as good (gore were just bloody awful, they are a very specific fit designed for a set sitbone placement). IMO the assos mille shorts are worth it if you do long rides, nothing else works as well for full days or multiple days riding.
Yeah, I’ll qualify my first reply with an agreement with this statement.
I resisted for a while due to the price, but should’ve dived straight in as I’ve had my assos kit for years and it’s still fine, but I spent loads on cheap shorts which I just use for commuting now.
Tried: Endura, Gore, Exte Ondo, Northwave, halfords(!) – all fine but nothing like as good as assos. First pair of Mille shorts in 2006 – not used so much anymore as they’re a bit ‘hot pants’ ie short in the leg. Roubaix 3/4 bought in 2008 (still fine, wore them last week), newer design Mille bought in 2009 (still like new, longer in the leg, brill).
I can also recommend the Intermediate Evo jacket, and the knee warmers. All bought as part of presents and before the price hike of course. 😉